Fitness Unraveled: Free yourself from shoulds and find your right way, forever.
The 4-month program that’ll show you how to unload the fitness and health BS you’ve been carrying your whole life and uncomplicate your body confidence now. (Like, right now.)
Groups start every April and September.
I see you over there killin’ it. Dreaming big, crafting the vision, scratching off the to-do list tasks.
I see you living your life as a super strong woman, empowered and independent and fierce.
I see you checking all the boxes you’re told you should be checking to live your best life.
And I see how much you’re struggling with that one, overwhelming, frustrating, never-really-checked-off box: fitness.
I see you grappling with this one, asking yourself: how is it that I can have everything else handled, and this one thing is so damn hard? Why can’t I get it together?
Why is it that I just can’t seem to figure out fitness and feeling good in my body, for real? I should be able to do this!
I hear you. But most of all, I see how gorgeous and strong and powerful you are physically – and I see how much you struggle to see that for yourself.
Here’s the truth, love:
Your struggle here honestly doesn’t have anything to do with you.
You are not a failure for not being able to stick to a workout plan. You are not a failure for not having the time among the 42 other things and people you need to take care of every single day.
And most importantly, you are not a bad person for living in the body you live in.
The only failure is in the lies we’ve been told our whole lives. The good news is, you don’t have to believe them anymore.
You get to determine your new truth.
Hey, I’m Kourtney.
I’m a v. confident and successful adult businesswoman. (My Instagram account says so.)
I’m also a recovering ab-checker, scale-monster, fat-avoider, autopilot-exerciser, and negative body-talker.
At times, those two dichotomies (somewhat sadly, #patriarchy) played each other up. At other times, they tore each other down. And at most times, they kept me in a space of inner churning and turmoil so painful, I didn’t know what to do or how to act or where to go, for fear of screwing up and upsetting the delicate balance of my body and life as I knew it.
Because, obviously, I’m supposed to be strong and confident and successful and all that great stuff – and also, I’m supposed to fit some kind of societal expectation of what that looks like physically, which certainly does not come in a package bigger than a size 4.
So I often thought things like, if I gain a size or two, people won’t trust me or my expertise anymore. But holy hell, if I keep dieting, I’m so hungry all the time, I can’t think straight enough to trust my expertise either.
Or maybe, if I had any jiggly bits, my husband wouldn’t find me as attractive anymore, and I really do like to get naked with him. But jeez, this workout program has just gotten intense and my shoulder hurts and I’m tired, and does this mean I should rethink my whole relationship?!? (In my case, absolutely not. But that single negative thought about my body could nonetheless set that stuff off like whoa.)
I mean, let’s be real, the rabbit hole of fitness and body image and everything related to it is endless. It’s awful. In fact, it’s more like a deep, dark, underwater tunnel that ends up leading you to a terrifying, sharp-toothed, electric eel that scares a little pee out of you and then leaves you completely frozen, embarrassed, and confused.
Frozen, in that an abundance of knowledge from a million different sources can actually be the opposite of helpful, so we do nothing with it.
Embarrassed, in that we should have this figured out. We’re grown-ass women who can hold down jobs, take care of humans that came out of our own bodies, help our BFFs through messy divorces, and we can’t even manage to get in a ten-minute workout a couple times a week and what is wrong with me?
Confused, in that none of it makes any damn sense. Everyone else seems to be doing just fine. Everyone else looks amazing. Everyone else is so good. And worse – we used to be too, and why not now?
It was a long time before I hit the bottom of that spiral. Before I saw it for what it was. Before I really took a step back and understood how much my low-level obsession with my body was affecting how I was showing up in life.
Before I stopped to asked myself:
What else could I be doing with all this time and energy I’m wasting thinking about my body all the damn time?
As much as I wanted to believe I was doing a good job of taking care of myself, the harsh reality was that I didn’t even know what that meant. I thought I was liberated and inspired enough to be leading the body confidence charge, disrupting the status quo of the fitness world – and here I was, half-assing it, not even taking my own advice.
And then I finally decided I’d had enough, and y’know what the advice was?
Know who you are, know what matters.
Yeah, I know neither of those things seems like it has much to do with fitness and workouts and #gymtime, but oh my lovely, yes. They have everything to do with it.
“I know I learned some things about myself, or should I say some things I already thought became clearer.” – Jules
So, you wanna figure out this fitness thing?
Here’s where Fitness Unraveled comes in.
Remember, the problem isn’t you. It’s the twisted tales we’ve been told, and have continued to tell ourselves, for years and years. It’s all the shoulds and all the if onlys. And it’s complicated, yes, but we’re about to uncomplicate it.
Basically, if you’ve ever felt unraveled in a negative way, like out of control, frazzled, even unorganized about your health and fitness – this is the way to flip that definition of unraveled on its head.
It’s time to unravel the fitness BS.
It’s time to break it down to basics, bring it back to your heart, and boost your body confidence through the roof. Tear it down, build it up stronger. And this is the three-month group program that’s going to help you get there.
Quit trying to keep it all together and let yourself get unraveled.
“I don’t hate my body any more. I feel pretty neutral about it and mostly grateful for my body. I’ve also found out exercise is about listening to my body and finding something I enjoy. I’ve found that exercise is about enjoying the way my body feels when it’s moving. I’ve found that fitness is more than exercise, but it’s all of it. It’s how I feel in my body, how I move my body, how I fuel my body, how I support it’s health. I’ve taken apart so many stories and beliefs that I’ve held for years and I feel like change is something that is supposed to happen. I’ve been so relieved and excited to find that things that I was previously stuck on like goals, were ok to get rid of and change and reframe as priorities.” – Jenna
What we’re talking about:
- A small, intimate, curated group of like-minded women to walk beside you and share in every struggle and success
- A safe space, always
- A process to walk you through sorting out all your shoulds
- A curriculum marrying science and self
- A decoding and dismantling of the stereotypical fitness BS
- A permanent permission slip to do what works for you
- A plan to take everything you learn and make it a reality in your life with near-zero resistance
- A lasting framework for feel-good fitness and big body confidence you can return to forever
So we’re clear, that’s not to say this is a one-two-step system.
Unloading a lifetime of body image baggage is not a surface level thing. It’s not always going to feel easy or comfortable. It might feel sad a times, it might feel frustrating, possibly heavy – we’ve been carrying a lot. And truthfully? It might feel really hard, even selfish, to focus on yourself and figure out what you actually want in all this. So yeah, you’ll be challenged, but you’ll also be changed.
We’ll walk through a three-phase process and you will come out the other side with a solid understanding of what’s right for you and how to make it happen – all as your unquestionable self, with unshakeable confidence.
You will never again let that number on the scale or those guilty thoughts and feelings keep you from enjoying that party, that vacation, your family – your life.
“I can tell already that I am handling things differently than I was..these books and your questions have helped me see my life in different ways, more freeing ways. I am able to get past some of the mental knots I was tying for myself regarding what I eat and how I move and how I assess my body. I know that what I am learning will stay with me because the freedom I feel from changing the way I look at some common issues in my life is so life changing. I won’t want to put myself back in bondage over those things. You have helped facilitate all this Kourtney! Thank you! I am feeling so good about how far I have come in six weeks. I think I had a ton of loose ends and this work is tying those together, making connections where I wasn’t able to on my own.” – Heather
Enter: Uncover, Unlearn, Unleash.
Unraveling means breaking things down into basics, so this is where we take the time to sort through all the layers of BS that have piled onto your sense of self over the years. Safely and gently, I promise. You’ll take a hard look at the squishy bits, the uncomfortable truths of the shoulds you’ve been living by and the expectations you’ve been setting for your body, your fitness, and your fulfillment. Expect to cover topics like:
Defining strength & health
Conditioning & stories
Sources of shame & guilt
Right & wrong whys for exercise
Unraveling also means rebuilding on top of those basics in a way you can take true ownership of, so this is where we unlearn so we can relearn. And you’re going to do that in a way that works better for you. You’ll take time to use the relearning and define for yourself all your most important meanings and priorities in body and life, unabashedly on your terms. Expect to cover topics like:
Identifying fulfillment & purpose
Self-worth & autonomy
The good & bad dichotomy of fitness & food
Unraveling, in the end, means untethered freedom to be exactly who you are, healthy and happy in the way that’s right for you, so this is where we bring that woman to life. You’ll take all the ideas and turn them into reality, crafting a plan, building habits, and inviting unshakeable confidence to the table, every day. Expect to cover topics like:
Creating and nurturing boundaries
Meaningful priorities & productivity
Prioritizing with intention
Focused action planning
In case you’re a brass-tacks kind of person, here’s the “what you get” section:
What you get:
- Daily group coaching with Kourtney
- Private Slack group access
- Two books sent to your doorstep
- Weekly downloadable Reflections worksheets
- Daily Slack group discussion prompts
- Weekly video interaction – alternating between video micro-coaching sessions with Kourtney and interactive Zoom happy hours & coaching sessions with the group
- One individual coaching call with Kourtney
- Permanent support and resources in The Unclub
- OPTIONAL: In-person retreat to wrap up and meet your Fitness Unraveled friends IRL (additional cost, TBD based on #pandemiclife)
The Reflections, books, and coaching videos are yours to keep. And your access to the private group sticks around forever. Best of all? The work you do in this group, the relationship you build with yourself, and with the other women in the group, will have an incredible and life-changing, lasting, effect.
“The most valuable part of the program was the interaction with other women who were open to sharing their experiences and were all working through the standard social expectations without talking about how pretty, or thin, or disciplined we were. We talked about real topics and real joy and real successes which was something new for me as I don’t have many female relationships.” – Lisa
And if you’re a, that’s great but why would I do this instead of the other thing? What makes this any different and worth spending my time and money when nothing else has worked? What am I really going to get? kind of person, let me break it down:
- You would do this because tips and hacks and books and easy-to-follow plans haven’t worked before, and that’s probably a big part of the reason you’re here. What do you have to lose?
- The difference is that this program is completely you-centric.
- You being in the driver’s seat is priceless.
- You are going to get a fully stocked mental toolbox with a wide array of easy-to-use tools to always be able to deal with the ups and downs and challenges to the foundation you’ve built.
- If fitness is something that matters to you, figuring out how to make it work in a way that matters to you too is going to be the way more impactful than anything else you can try.
- Letting go of shoulds lets you focus on what really matters most to you, and that will always, always be worth your time and money.
“I don’t know that there IS anything like FU honestly. I’m pretty keen on self-help and looking for ways to help myself when things aren’t ‘right’ in my head and I was not seeing anything. I’ve taken some other online classes that sort of assisted with some aspects…and of course I’m a huge believer in therapy. This is a good course that is not as in-depth as therapy but goes deeper than other online courses I’ve taken to help my negative or not good enough thoughts.” – Shannon
Here’s the deal.
I know you’ve sat at the break room lunch table or on the bleachers of your kiddo’s baseball game or stood around the kitchen at your mom’s house talking about how horrible you are for eating that cookie. Or for skipping that workout. And isn’t so-and-so so great because she goes to yoga three times a week and lost all that weight?
You have much bigger things to say in this world, my friend.
That conversation not what health is about, it’s certainly not what fitness is about. And I know it’s not what your big dreams are about.
(Side note: If we’re really honest, that conversation is also not one we want to continue to have with our daughters, is it? Like, what if she wasn’t spending her future cataloging cookie calories? What if the number of the size on her jeans was just a number – and not a reflection of her worth and a perpetual topic of idle conversation leading to an everlasting well of self-doubt?)
So change the conversation. That head trash doesn’t need to be in-your-life trash anymore.
And making that change is the biggest thing – the only thing – that’ll truly, finally, make a difference in creating and living the healthy lifestyle you want for yourself. This program will give you the tools to do it, forever.
Plain and simple – at the end of your four months in Fitness Unraveled, I guaranteed you will:
- Figure out what fitness looks like for you
- Feel better in body, mind, and soul
- Finally come home to your unquestionable self in body and life
And doesn’t that just feel like a relief and an aaaahhhhhhh moment?
Groups start every April and September.
This is a small group, and of course, it’s not for everyone. If you’re looking for another quick fix or workout plan, it’s definitely not for you. If you’re looking for a straight answer, for me to tell you exactly what to do, or a way to fix yourself, nope. But if you’re ready to finally find your answers? To come home to yourself? It’s for you. A few more indicators you’re in the right place:
If you’ve ever…
- Felt like you should be doing better with fitness
- Said out loud, “I feel so fat.”
- Let a number on the scale or the tag on your jeans determine your worth
- Felt guilty about missing a workout or not sticking to a routine
- Told yourself you were bad for eating anything
- Looked in the mirror and said nasty things to yourself
- Started a program and fell off
- Said to yourself, “if I can just lose X pounds, then…”
- Compared your body and your journey to someone else’s
- Sweated your buns off in the dead heat of summer because you couldn’t possibly wear shorts
- Found yourself looking at body positive Insta accounts and thinking, I wish that could be me
- Felt like you were doing all the right things you should be doing and you still don’t feel good
- Felt like you literally have no idea where to even start with fitness
- Felt shame or guilt around your body, exercise routine, or self-care habits (or lack thereof)
- Participated in negative self-talk about a body part
“Fitness Unraveled is exactly what it sounds like: I spent time really taking apart my ideas about fitness (nutrition, exercise, health…). I learned more about myself than I was aware I had to learn…how I think, how I feel, how I see myself in the world, and some of the ‘why’ around those things. It helped me remove the guilt around not doing so many ‘shoulds’ and the shame around my body.” – Jenna
“Really helps to fight the fitness industry bullshit, rules, things we tell ourselves that don’t do us justice.” – Shannon
On the flip side, maybe check out a different resource if…
- You’re not quite ready to self-reflect and set aside the time to do so
- You’re looking for a major physical transformation via a workout program or system
- You’re not willing to participate and collaborate in a group setting
- You want an outcome without putting in the work of the process
- You don’t like corny jokes, cat memes, and semi-frequent swearing (hi, this program abbreviates to FU)