Did you know that the diet industry is a $70 Billion behemoth?
And that’s a conservative estimate after it took a big hit because of COVID in 2020. 2019 numbers show it was an industry worth $78 Billion. And of course, as the subject of this email states, directly from a NYT look into this – the desire to lose any weight we may have put on during pandemic quarantine is now setting the diet industry up for a huge rebound in 2021.
What if there was a world in which we didn’t deposit that money right back into those same (patriarchal) pockets?
Well, we’re not even close to it yet, but it’s a world I believe in. And it’s one I’m passionate about working toward. (Some might even say…a little too passionate?) Which is why I created Fitness Unraveled last year. And why I’ve turned it into a course for even easier access this year.
Good news: The door to a different world is open. All you have to do is walk through it.
So, OK, you know I’m wordy and I like to write, but every so often, I have to shut up and just leave it to the professionals. Do that thing where I just purse my lips and bug my eyes out and point aggressively while nodding vigorously as if to say, “YES! THIS! THIS IS EXACTLY WHAT I’M TALKING ABOUT!”
For instance, the wise words of the great Jennifer Weiner in this article. It’s worth the click through a thousand times over, but in case you don’t have an extra minute or two, here are the highlights:
“In any case, the weight-loss industry isn’t going to let a lack of data dull its zeal to convince Americans that yes, we got fat, and that now we need to get up off our couches and get back into shape — by buying their app, or signing up for their meal-delivery service or enrolling in their program. These corporate entities have been joined by the freelance scolds, the people who are not going to miss a chance to feel superior to their friendly neighborhood fatties. Magazines are full of diet-app roundups. Here is the famous physician wagging her finger at Krispy Kreme for offering free doughnuts to the vaccinated.
My Twitter feed is suddenly full of ads for intermittent fasting apps; on Instagram, it’s wall-to-wall shapewear and fat-shredding supplements. Then there’s the Facebook friend who really wants to talk about the Keto diet, or Optavia, or the Beachbody plan, and would be happy to bring me into the fold. (Yes, the weight-loss industry has branched into multilevel marketing.)
You can consume a lot of this marketing without ever hearing the words “weight” or “diet” or “calories.” The diet industry has gotten impressively subtle, even as it’s incessantly in your face. Buzzwords like “wellness” and “strength” have replaced “diet” and “calories.” It’s all about being the best you that you can be — a you that is significantly thinner than the you right now.
I have one word for you: Resist.
As we should all know by now, diets don’t work in the long term. Studies show that 41 percent of dieters gain back more weight over the next five years than they lost, and that dieters are more likely than nondieters to become obese over the next one to 15 years. For some, the language of diet culture can be downright dangerous, contributing to life-threatening eating disorders.
There’s nothing wrong with taking action to improve your health. Want to add more fruits and vegetables to your diet, or get back to regular workouts? Go for it. Get outside, now that we can do that again. But you don’t need to enroll in a program, download an app or buy frozen meals to do any of this.
After everything we’ve endured — and as the crisis still rages around the world — each of us should cherish the body that got us through it, rather than punish it for failing to fit into last year’s skinny jeans.”
Do you feel that? I feel it. And I have the same word for you: resist. Then, a few more: take a different path. Build a new world with me.
Fitness Unraveled exists so we can build a different world for ourselves, each other, our bodies, our futures.
It exists so we can take action to improve our health – in such a way that doesn’t include the trappings of diet industry rhetoric. FU says FU to that stuff. It teaches another way. A way that lasts forever.
Today, the Fitness Unraveled course is open to you at a deep, deep discount.
Cheaper than a program, a month of shakes or meals. All the life-changing material you can handle from my 10+ years of experience in this field at about a quarter of the cost of working with me 1-1. I mean, is there really a reason not to do this for yourself?
Head here, or click on the image below to purchase the course. Use code 30FORYOU to get 30% off any payment plan. The whole thing is self-paced, yours forever. But the 30% discount? That’s only yours for ten days, until May 28.
Invest in the course. Invest in yourself. Invest in a future where we’re all much, much kinder to ourselves.
Say FU to the diet industry and F yes to yourself.
Don’t forget your discount! 30FORYOU saves you $120! There are 3 payment plans to choose from, so go get it.
